Speakers
Stephanie Watson, BSc(Med), MBBS, PhD, FRANZCO,Professor, Save Sight Institute Faculty of Medicine and Health, The University of Sydney;Daisy Shu, PhD,Postdoctoral Research Fellow Saint-Geniez Lab Harvard Medical School,Jarrod Harman, PhD candidate, Doctor of Philosophy, Biochemistry & Molecular Biology,Louisiana State University Health Sciences Center, Erin F. Hering, Manager, Science Communications and Advocacy Association for Research in Vision and Ophthalmology (ARVO),Tyler J. Ford, PhD Science Communication Director, Picture as Portal®, LLC Contract Science Communicator, Mammoth Biosciences Contract Science Communicator, City College of San Francisco
Description
The proliferation of social media has enabled people to engage with ease and immediacy on a global scale. More scientists are turning to social media platforms such as Twitter, Instagram and LinkedIn to share their discoveries, keep up with emerging research trends and upcoming events within the scientific community and industry.
Traditional metrics are limited in their ability to measure immediate and
uncited impacts (e.g. views, downloads, tweets, blog mentions). While the H
index and impact factor are key metrics to measure the influence of a
researcher’s publications, a new metric has surfaced with the increasing online
presence of research papers — altmetrics.
Co-sponsored by ARVO's Members-In-Training, Publications and Global Members Committees, this event will feature talks from researchers at different career stages — from principal investigators to PhD students — detailing how they have successfully navigated the social media landscape to establish collaborations, gain media attention and expose their research to a broader community beyond scientific circles. Speakers will also showcase how organizations and institutes can utilize social media to promote their researchers.
Estimated duration
1 hour 15 minutes
Organizers
Co-sponsored by ARVO's Members-In-Training, Publications and Global Members Committees
Learning objectives
- Describe various metrics that can be used to measure the impact of research and publications.
- Explain differences between various social media platforms currently used by scientists to share/promote their research.
- Recognize the tricks of the trade and the do’s and don’ts of engaging on social media and curating a valuable feed and online presence.
- Identify different social media platforms to engage a variety of audiences including experts in your field, funding bodies, patient groups and the general public.
