Opening keynote: Why does Health Economics and Outcomes Research (HEOR) matter? By Dennis Scanlon, PhD
Presenters:
- Kevin Frick, PhD, Johns Hopkins Carey Business School
- Maureen G. Maguire, PhD, FARVO, The University of Pennsylvania
- Dennis Scanlon, PhD, The Pennsylvania State University
- Andrew F. Smith, PhD, MSc, King's College London, MedMetrics
Presenter and moderator disclosures: Maureen G. Maguire, PhD, FARVO: Genentech/Roche: (C); Andrew F. Smith, PhD, MSc: MedMetrics Inc.: (E)
Description
Dennis Scanlon, Distinguished Professor of Health Policy & Administration and Director, Center for Health Care Policy Research at PennState College of Health and Human Development, will answer the question, Why Does Health Economics and Outcomes Research (HEOR) Matter? He will highlight a variety of the benefits for patients and scientists and illustrate how cost-effectiveness and outcomes measurement has been applied in ways that serve specific audiences (government, manufacturers, payers) and could be applied in future research projects.
Session agenda:
- Welcome to ARVO’s Health Economics and Outcomes Research Conference from Maureen G. Maguire, PhD, FARVO
- Introduction to the conference by Andrew F. Smith, PhD, MSc
- Introduction of Dr. Scanlon, Keynote Speaker by Kevin D. Frick, PhD
- Keynote Presentation: Why Does Health Economics and Outcomes Research (HEOR) Matter? By Dennis P. Scanlon, PhD Live discussion with the Dr. Scanlon
