How to use social media as a vision scientist: How to make a brand
Presenters
Bryan Jones, PhD, Associate Professor, Dept. of Ophthalmology and Visual Sciences, University of Utah; Arathy Kartha, PhD, Assistant Professor, SUNY College of Optometry; Ashok Kumar, PhD, Associate Professor, Dept. of Ophthalmology, Visual and Anatomical Sciences, Wayne State University School of Medicine
Description
Audience: Researchers and clinicians at all career stages, with a special focus on Members-in-training.
Summary: Social media is an excellent tool for research visibility and branding. However, the process of establishing and maintaining a social media presence can be overwhelming. This “how to” workshop is aimed at providing researchers with the tools to: set goals and select platforms, manage personal and professional social media identities, create effective content for specific social media platforms, and maintain an established social media presence.
Summary: Social media is an excellent tool for research visibility and branding. However, the process of establishing and maintaining a social media presence can be overwhelming. This “how to” workshop is aimed at providing researchers with the tools to: set goals and select platforms, manage personal and professional social media identities, create effective content for specific social media platforms, and maintain an established social media presence.
Estimated Duration
1 hour 30 minutes
Members-in-Training ($0); Members ($0)
Description
Organizers
Hosted by the Publications Committee.
Learning objectives
Attendees will leave this session with the ability to:
- Develop goals for creating a scientific brand or profile.Identify a social media platform that meets the goals for scientific branding.Develop a strategy for managing personal and professional social media presences.
- Create effective and appropriate material for the desired social media platform(s).
- Outline a plan for maintaining an active presence on a social media platform.
This webinar is hosted by the ARVO Publications Committee. A certificate of attendance will be available to attendees upon request.
